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HIJACKED HIGHWAY

BRAND_ Sodimac Homecenter
ROLE_ Creative / Writer

_We used VR technology to replace other brand’s billboards with a fun 15 km catalog.

INFO_
Shot by Alvaro Luque  //  Developed by PlanB

AWARDS & RECOGNITIONS_

ONE SHOW 2018: Gold / Print & Outdoor: Ambient Media
ONE SHOW 2018: Silver / Branded Entertainment: Experiential / Virtual Reality (VR)
ONE SHOW 2018: x3 Merit / Mobile / Design / Branded Entertainment
CANNES LIONS 2017: Bronzes / Entertainment
CANNES LIONS 2017: Bronze /  Direct
CANNES LIONS 2017: Bronze / Design
CANNES LIONS 2017:  x4 Shortlists / Media / Mobile / Entertainment / Design
LIA 2017: Bronze / Ambient
LIA 2017: Shortlist / Branded Entertainment
CLIO AWARDS 2017: Bronze / Direct - Digital - Mobile
CLIO AWARDS 2017: Bronze / Events & Experiential - Ambient
WEBBY AWARDS 2018: People's Voice Award / Experience Marketing category
WEBBY AWARDS 2018:  Jury's Award Winner / Experience Marketing category
NEW YORK FESTIVAL 2018: Bronze / Activation & Engagement Best Use of New Technology
NEW YORK FESTIVAL 2018: X3 Finalists / Innovation / Mobile
CRISTAL FESTIVAL 2017: Gran Prix / Mobile
CRISTAL FESTIVAL 2017: Gold / Mobile
CRESTA AWARDS 2017: Gold / Craft - Online Film VR
CRESTA AWARDS 2017: Bronze / Branded Entertainment
TELLY AWARDS 2018: Bronze / Craft-Use of 360 for Social Video
AD STARS 2018: X2 Golds / mobile / Outdoor
AD STARS 2018: Silver / Outdoor
AD STARS 2018: Crystal / Branded Entertainment
EL OJO DE IBEROAMERICA 2017: X3 Golds / Mobile / Promo & Activation / Peru's best in show
EL OJO DE IBEROAMERICA 2017: X7 Silvers / Mobile / Outdoor / Content / Design / Interactive
EL OJO DE IBEROAMERICA 2017: X2 Bronzes / Media / Direct
EL OJO DE IBEROAMERICA 2017: X2 Shortlist / Media
EL SOL DE BILBAO FESTIVAL 2017: x2 Gold / Media
EL SOL DE BILBAO FESTIVAL 2017: x2 Silver / Entertainment / Media
EL SOL DE BILBAO FESTIVAL 2017: Bronze / Outdoor
EL SOL DE BILBAO FESTIVAL 2017: X2 shortlist / Mobile / Outdoor
WAVE FESTIVAL 2018: Gold / Outdoor
WAVE FESTIVAL 2018: Silver / Outdoor
WAVE FESTIVAL 2018:  x2 Silver /  Media
WAVE FESTIVAL 2018: Silver/ Digital Craft
WAVE FESTIVAL 2018: Silver/ Branded Content & Enterteinment
WAVE FESTIVAL 2018: Bronze / Digital
WAVE FESTIVAL 2018: Bronze / Mobile
FIAP 2017: Silver / Innovation - Outdoor
FIAP 2017: x2 Shortlists / Innovation - Direct - Ambient
EFFIE LATAM 2017: x2 Gold
TOTEM AWARDS 2017: 1 Gran Prix / 1 Gold in Outdoor
IDEAS FESTIVAL: 1 Gold / 2 Silver / 3 Bronze
ANDA 2018: Gold / Use of Digital Media
EFFIE 2017:  Bronze / 2x Shortlists
50 Best McCann's WorldGroup Selection 2017
 

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