HOLA!
My name is Alvaro Soto and I'm a creative / copywriter from Perú. I’m currently working as a Group Creative Director at Grey NY
_EXPERIENCE
GREY NY
2021 - Current
Pringles, Cerveza Modelo, P&G, Gillette
Pitches won: IHG Hotel & Resorts, Sozosei foundation and Cerveza Modelo
ANOMALY NY
2019 - 2021
Don Julio Tequila global, Buchanan’s whisky global, Smartwater.
PHENOMENON LA
2019
DC Comics, Stash Tea
INNOCEAN LA
2017 - 2019
Hyundai Global, KIA, Genesis, Finish Line.
McCANN LIMA
2012 - 2017
Coca-Cola, Latam Airlines, Cerveza Cusqueña (AB-InBev), Sodimac Homecenter, Nestlé, Milo, Inca Kola, Wong Supermarkets, El Comercio Newspaper, Prom Perú, AFP Habitat, Peru21 Newspaper.
TBWA LIMA
2011 - 2012
Adidas, Absolut Vodka, Yamaha Motors, Suzuki, Jockey Plaza Shopping Center, CrediScotia (Scotiabank)
YAMAHA MOTORSPORTS
2010
Marketing Team: Yamaha MX racing team brand and Yamaha FZ16 launch.
_EDUCATION
London International Awards / LIA
2017 Creative LIAisons Attendee
2014 Creative LIAisons Attendee
Peruvian University of Applied Science / UPC
Bachelor of Science in Communications / Advertising
Underground Creative School / Argentina
Creative Boot Camp
_CONTACT
alvaro.sotobecerra@gmail.com
_JURY DUTY
2024 Cannes Young Lions / Peru
2023 The One Show / Young Ones
2022 The One Show / Young Ones
2021 The One Show / Young Ones
2021 El Ojo de Iberoamérica
2020 New York Festivals
2020 Ad Stars
2020 El Ojo De Iberoamérica
2020 FEPI