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THE HIJACKED HIGHWAY

BRAND_ SODIMAC HOMECENTER
ROLE_ SENIOR CREATIVE / CW

_We used VR technology to replace other brands’ billboards with a fun 15 km catalog.

INFO_
Shot by Alvaro Luque  //  Developed by PlanB

AWARDS & RECOGNITIONS_
ONE SHOW 2018: 1 Gold, 1 Silver, 3 Merit.
CANNES LIONS 2017: 3 Bronzes, 4 Shortlist.
LIA 2017: 1 Bronze, 1 Shortlist.
CLIOS 2017: 2 Bronzes.
WEBBY AWARDS 2018: People's Voice Award, Jury's Award winner.
NEW YORK FESTIVAL 2018: 1 Bronze, 3 Finalists
CRISTAL FESTIVAL 2017: 1 Gran Prix, 2 Golds, 1 Bronze.
TELLY AWARDS 2018: 1 Bronze.
AD STARS 2018: 2 Golds, 1 Silver, 1 Crystal.







EL OJO DE IBEROAMERICA 2017: 3 Golds, 7 Silvers, 2 Bronzes, 2 Shortlist.
EL SOL 2017: 2 Golds, 2 Silver, 1 Bronze, 2 Shortlist.
WAVE FESTIVAL 2018: 1 Gold, 5 Silver, 2 Bronzes.
FIAP 2017: 1 Silver, 2 Shortlist.
EFFIE LATAM 2017: 2 Golds.
TOTEM AWARDS 2017: 1 Gran Prix, 1 Gold.
IDEAS FESTIVAL: 1 Gold, 2 Silver, 3 Bronzes.
ANDA 2018: 1 Gold.
EFFIE 2017:  1 Bronze, 2x Shortlists.
50 Best McCann's WorldGroup Selection 2017

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