_ To launch the NFL 2021 season we partnered with style icon and NFL legend, Dion Sanders to help us take over one of sports’ biggest cultural moments of the year, NFL Draft Night. In our spot, we travel back to 1989 to see a young (DeepFaked) Deion right before his famous Draft Night interview and show how his style and attitude all started off with a fresh Gillette shave.
BRAND_ GILLETTE
ROLE_ ACD
_shot by Harv Glazer
_We also designed a special Draft Night kit with retro packaging as a special gift just for Deion.
_Case Film
_ After teasing Gillette’s new platform “Look Good. Game Good” at the NFL Draft Night we partner with Saquon Barkley, Christian McCaffrey and Prime Time himself to remind NFL players that their style and personality of the field drives confident and performance of the filed. As Dion’s legendary advice says: “When you look good, you feel good, and when you feel good you play good”
